Honda Latino: Influencer Partnerships


Leveraging the power of @LeJuanJames.

Something I’ve learned in the past years working with a brand so conservative as Honda is that it is really hard to find brand-safe influencers. Luckily, we were able to partner with LeJuan James, a top tier influencer. who not only created funny and engagement videos for us, but also helped us grow our account significantly through his humor and his love for Hondas.

Although he took care of the videos himself, I did gather unique behind the scenes and compelling content to share in Honda Latino’s Instagram platform, promoting our partnership with the influencer during a car meetup in California.

Here are some of the images shot by the team.