Hi! My name is Sam, and I'm a creative soul, a music lover, a chocolate addict, a photography enthusiast and a tree drawer, established in Los Angeles, California. I'm also the creator of LlevoTuLuz, a platform that celebrates the beauty of Venezuela and its remarkable women who "take their Venezuelan spark" with wherever they go.

Professionally speaking, I'm a Social Media Creative. This means I'm basically a hybrid between an Art Director, a Copywriter, a Producer and an Editor for all things Social. I know, I know. How does this even work? You might think right now. Well... I'm involved in all the social media creative process, from coming up with ideas, to bringing them to life. I write copy, take and edit photographs in-house, create cool designs, shoot and edit videos in-house (short videos, time-lapses, stop-motions, GIFs), and supervise and Art-Direct everything social-media-creative-related whenever it involves bigger productions. Sounds like a lot, huh?

Luckily, I wanted to be in advertising since I was 6 years old, when I fell dramatically in love with Coca Cola's commercials. So here I am, 20 years later, living in another country and working in the field I always loved. I'm passionate about branding, advertising and design. About learning new things, visiting new places, taking photographs, getting lost, finding new adventures, listening to music, attending to concerts, theater plays and exhibitions. I am passionate about art, life and revolution - I'm a big fan of revolution. I plan to become the president of Venezuela one day, but while that time comes, I want to help the world become a more beautiful, harmonious place with the power of visuals and words that promote positive change.

Although I have faced many obstacles and challenges throughout this journey, I have won several recognitions for my creative efforts, including Addys, Adobe's Behance Awards, the Vance & Betty Lee Stickell Internship Award of the AAF, some Design School Awards & more. So I feel lucky and blessed to be where I am, and I want to share all the good karma I receive by doing what I do best; creating beautiful things

I'm grateful that you're here, so what are you waiting for? Go explore this site that has been put together with love and tears, - just kidding - some sleepless nights and a thousand stories.



SAMANTHA VILLAVICENCIO HERRERA                                 Caracas, VE.   •   Los Angeles, CA.       samanthavillavicencio@gmail.com