03.
Acura’s 2024 ZDX Launch
CREATIVE APPROACH: ‘23 SCOPE ART SHOW
In the heart of Miami Beach's renowned Art Week, the 2023 Acura Scope Art Show Influencer Campaign aimed to harness the dynamic energy of the first-ever all-electric Acura, the 2024 ZDX. The campaign was meticulously designed to position the ZDX at the forefront of meaningful moments, narrated through the lens of influencers engaging with the Hispanic audience.
PART 1
CLICK VIDEOS TO WATCH
CREATIVE IDEA 1: MEET ME @SCOPE
In this first Reel, the influencers, @CynLagos and @alexandramartin_tv embarked on an electrifying journey, unveiling Acura's exclusive invitation to SCOPE Miami Beach. Authentic reactions and contagious enthusiasm were key as the influencers shared their excitement, not just about the invitation, but about immersing their audience in the vibrant buzz around the event and igniting anticipation for the spectacular Acura ZDX.
CREATIVE IDEA 2: UNLOCK THE ENERGY @SCOPE
For this next piece of content, the influencers collaborated to make the ZDX take center stage at SCOPE, capturing and sharing the most epic and unforgettable moments. Serving as storytellers, they seamlessly integrated the dynamic tapestry of SCOPE Miami’s art with the electrifying power of the ZDX, making the Acura footprint the protagonist of their content.
CREATIVE IDEA 3: IN CASE YOU MISSED IT
One influencer shared their unique SCOPE experience, highlighting the impressive all-electric ZDX in an epic and exciting recap video. As an artist, the influencer merged their love for local events, art, and the innovative Acura, showcasing how the 2024 ZDX is not just a typical electric car but a cutting-edge vehicle that matches their dynamic energy.
THE RESULTS: AN ELECTRIFYING SUCCESS
The 2023 Acura Scope Art Show Influencer Campaign successfully brought the all-electric ZDX into the limelight, creating a dynamic narrative that resonated with the Hispanic audience. The campaign's strategic blend of authentic reactions, storytelling, and the vibrant backdrop of SCOPE Miami Beach resulted in an engaging and impactful showcase of the Acura ZDX, leaving a lasting impression in the realm of automotive influencer marketing.