01.
CHEETOS’ “Deja tu Huella”
CREATIVE APPROACH
Ready to embark on a flavorful journey with Cheetos? Our influencers certainly were! In a collaboration that aimed to celebrate the vibrancy of the LatinX community, we teamed up with passionate Latinx influencers to amplify the Deja Tu Huella campaign on TikTok. The goal was to inspire followers to nominate Hispanic leaders and changemakers through engaging, authentic content creation.
TALENT APPROACH
Our approach to talent went beyond traditional hiring; we sought voices that would authentically express support and excitement for Deja Tu Huella. Crafting a strategy that involved All Star and Macro Talent, we strategically tapped into engaged niches to extend reach and awareness to our target audiences.
CREATIVE EVOLUTION & CONTINUED IMPACT
Following the triumphant reception of the Deja Tu Huella campaign in 2022, celebrated for its impactful engagement and nominations, the campaign unveiled its eagerly awaited return in 2023. Building on the achievements of the previous year, the creative stakes are elevated by enlisting Becky G as the lead influencer. Known for her authentic resonance with the LatinX community, Becky G brought a new dynamic to the campaign, infusing it with heightened excitement and genuine connection.
CREATIVE IDEA
The essence of the Hispanic community is passionate, lively, vibrant, and remarkable – qualities we aimed to showcase with our creative approach. Our talented Latinx influencers harnessed the magic touch of Cheetos' signature orange 'magic dust' to craft unique creations. From an artist finger-painting a small mural to a chef concocting a tasty recipe and a fashion designer using the dust as dye for clothing pieces, the influencers brought the campaign to life. As they worked on their crafts, our creators seamlessly nominated each other, igniting followers to submit their own nominations via TikTok.
THE RESULTS
The collaborative efforts resulted in a highly successful campaign that not only celebrated the LatinX community but also drove meaningful engagement and nominations. The fusion of creative storytelling, authentic representation, and strategic talent partnerships elevated the Deja Tu Huella campaign, leaving a flavorful and lasting impression on Cheetos' audience.
ASHLEY RODRIGUEZ’S CONTENT
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JENNY MARTINEZ’S CONTENT
DEVON RODRIGUEZ’S CONTENT
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