creative direction
art (social)
bilingual copywriting
• I can fluent in SPANGLISH •
As a multidisciplinary creative, I've had the pleasure of channeling my passion for writing into crafting messages that resonate on a deeper level than mere sales pitches. My aim is to evoke genuine emotions and connect with audiences on a profound level, transcending the transactional to create meaningful experiences.
360 Creative Direction
• FEATURED CAMPAIGN •
During my time at Orci, I led integrated creative development for several 360 campaigns for Honda, starting with the big idea and carrying it through every phase—from initial concept and messaging to content production and social rollout. Each campaign was built to be cohesive yet flexible, with a central narrative that translated seamlessly across TV, digital, influencer, and social. I was also responsible for adapting the work into platform-specific content for social media, crafting shorter-form, engaging versions that retained the campaign’s voice while resonating with online audiences. This dual role allowed me to shape both the overarching creative direction and the day-to-day storytelling across channels.
