06.
Honda Latino
THE CAMPAIGN
In a collaboration that echoed the spirit of exploration and adventure, Honda partnered with renowned influencers, including @ayyysebas and @sarahi, to support the launch of the Honda Rugged line, the 2019 Honda Passport and 2019 Honda CR-V. The influencers became content creators and adventurers, tasked with capturing the essence of the SUVs’ innovative design and features through compelling still images.
HONDA CIVIC x @lejuanjames
MAKING DREAMS COME TRUE
In 2017, @HondaLatino joined forces with influencer @therealcarlospena to hop on the Honda CR-V and help spcaLA find a home for 3 lucky puppies. I’m pleased to say we did succeed. Click on the button to watch the video.
HISPANIC HERITAGE MONTH x honda
VALUES ALIGNED
This epic Hispanic Heritage Month campaign taught us that Hispanic and Honda values are more alike than we knew… So we joined forces with renowned Hispanic illustrators to share what the Honda values meant for them in their own unique ways. Click on each image for more.
HONDA RUGGED
HUMOR ANTE TODO
In this campaign, @HondaLatino joined forces with @lejuanjames to create hype around the Honda Civic Type R. Through a series of still images and Instagram Video, he utilized his humor to inspire followers to check out the Type R. Click here to laugh a little… and maybe even get yourself a Type R.
HONDA CR-V x @therealcarlospena
IGNITING THE PASSION FOR ADVENTURE
Each influencer was entrusted with the mission of bringing to life the SUVs commitment to adventure, versatility, and cutting-edge technology, creating a vibrant tapestry of content that resonated with diverse audiences. The influencers' unique perspectives and storytelling prowess played a pivotal role in igniting excitement and anticipation for the groundbreaking Passport and CR-V, making this campaign an exhilarating and inspiring journey.