06.
VW ‘Unwritten Rules’
CREATIVE APPROACH: UNWRITTEN RULES
To support the launch of the 2022 Volkswagen Atlas, witty Creators ignited conversations around VW’s ‘Unwritten Rules’ of the road, inviting followers to participate, and share their own! From ‘rules’ like the left lane is the fast lane and the difference between full honks vs. soft honks, as well as making up their own, creators engaged with their followers’ responses in an authentic and truly relatable way.
CLICK VIDEO TO WATCH
ALL THE BUZZ’
This light-hearted, yet powerful campaign conquered the hearts of many, as it inspired everyone to stitch and share their own rules of the road, as MUSE BY CLIO noted in this article.
CLICK VIDEOS TO WATCH