The Cabo Wellness Content Studio | Founder, Creative & Strategic Lead
I built The Cabo Wellness Content Studio from the ground up—leading every aspect of its creation, from brand identity and web design to content strategy, marketing, and daily social media management. I designed the website, crafted the visual and verbal brand language, and developed a content approach that authentically reflects the conscious lifestyle of Baja California Sur. Every post, campaign, and collaboration on the Instagram page is a reflection of my holistic approach to storytelling, combining strategy, creativity, and wellness insights to build a meaningful presence and inspire community.
Instagram Page
I developed the Instagram presence for The Cabo Wellness Content Studio to authentically reflect the wellness lifestyle of Baja California Sur. I designed the content strategy around key pillars: People of Baja (featuring local wellness leaders and healers), Community Events (including wellness gatherings we’ve hosted in real life), Conscious Travel, and Mindful Living. Every post—from photography to captions—is crafted by me, blending storytelling, education, and visual inspiration to build an engaged community both online and offline.
Website Content, Blog
Beyond social media, I designed and developed The Cabo Wellness Content Studio’s website as a digital hub for conscious living in Baja California Sur. I created and wrote the blog to spotlight local voices, hidden gems, community events, and cultural happenings—offering readers an insider’s guide to experiencing Baja through a holistic wellness lens. From mental and spiritual well-being to physical and emotional health, every article is crafted to inspire a more mindful, connected way of life, while uplifting the local community and fostering authentic discovery.
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