For nearly a decade, I led creative strategy and content for Acura across social, digital, and influencer campaigns. Highlights include launching multiple vehicle models and, most recently, spearheading the campaign for Acura’s first-ever all-electric vehicle, the 2024 ZDX. For this launch, I identified and partnered with Miami-based creators—one of Acura’s top markets—to produce localized, authentic content that drove strong engagement and exceeded performance benchmarks.