OAKBERRY | SOCIAL MEDIA CONTENT, INFLUENCER STRATEGY
Tasked with helping Brazil’s leading açaí brand break into the U.S. market, I led social media and influencer strategy for OAKBERRY USA, building awareness and cultural relevance from the ground up. Working with a lean team meant innovation wasn’t optional; I used AI to extend our creative capacity, from generating hyper-realistic visuals to prototyping campaign ideas and reducing production time. Much of the content on OAKBERRY’s channels blends real footage with AI so seamlessly, it’s nearly impossible to tell which is which. Through short-form video, influencer collaborations, and real-time storytelling at events like Coachella and Formula 1, we positioned OAKBERRY as an effortlessly cool, wellness-driven lifestyle brand for the U.S. audience.
All content ideated, shot, edited, and, in select cases, AI-generated by me.
‘25 Coachella Content
OAK x Alpine F1 Content
Purple Lemonade Launch
🍋 IT’S HERE 🍋 The New Shaken Purple Lemonade you didn’t know you needed.
OAKBERRY Açaí + Lemonade. You’re welcome. 💜
Cool like to good old days… but with a purple twist. 😏
Meet the New Shaken Purple Lemonade. OAKBERRY AçaÍ + Lemonade = the upgrade you didn’t know you needed. 🍋💜
🍋💜Lemonades just got upgraded 🍋💜Find the New Shaken Purple Lemonade in stores now… and thank us later. 😎OAKBERRY AçaÍ + Lemonade = Purple Lemonade.
OAK App Launch Content
I DESIGNED THIS CAMPAIGN USING A MIX OF AI, ADOBE PHOTOSHOP AND PREMIERE.
CLICK TO WATCH REELS