OAKBERRY | SOCIAL MEDIA CONTENT, INFLUENCER STRATEGY
As the Social Media lead for OAKBERRY, I developed and executed social-first campaigns that elevated brand visibility across key markets. I directed short-form video content, influencer collaborations, and culturally relevant moments to position OAKBERRY as an effortlessly cool, aspirational brand. Highlights include co-creating content with F1 drivers at marquee events, covering brand activations in events like Coachella and F1, and crafting product launch campaigns that aligned the brand with sports, wellness, and lifestyle audiences.
*ALL CONTENT HAS BEEN SHOT & EDITED BY ME.
‘25 Coachella Content
OAK x Alpine F1 Content
Purple Lemonade Launch
🍋 IT’S HERE 🍋 The New Shaken Purple Lemonade you didn’t know you needed.
OAKBERRY Açaí + Lemonade. You’re welcome. 💜
Cool like to good old days… but with a purple twist. 😏
Meet the New Shaken Purple Lemonade. OAKBERRY AçaÍ + Lemonade = the upgrade you didn’t know you needed. 🍋💜
🍋💜Lemonades just got upgraded 🍋💜Find the New Shaken Purple Lemonade in stores now… and thank us later. 😎OAKBERRY AçaÍ + Lemonade = Purple Lemonade.
OAK App Launch Content
I DESIGNED THIS CAMPAIGN USING A MIX OF AI, ADOBE PHOTOSHOP AND PREMIERE.
CLICK TO WATCH REELS