Nordstrom | Influencer Content Strategy

At Captiv8, I spearheaded creative strategy for Nordstrom’s ongoing influencer campaigns, partnering with a diverse range of creators to produce authentic, aspirational content that inspired audiences to shop. By aligning influencer storytelling with seasonal trends and product drops, we drove meaningful engagement while reinforcing Nordstrom’s position as a destination for style and self-expression—an approach rooted in the belief that what we wear is a reflection of how we show up in the world.